WYG were having an event to celebrate the business’ 60th anniversary tied in with a new office move in Leeds.
They wanted a logo to showcase both these significant milestones.
Using their existing brand colour of the navy blue they wanted a bold and bright logo.
Starting off experimenting with different concepts and ideas from using the 60, iconic Leeds landmarks such as the town hall and whether ‘a new view’ was to be prominent a range of concepts were created. These were then presented to the Head of Marketing and further bran development was undertaken.
Once the final logo was chosen this was then overlayed onto event collateral such as pull up banners, stationery and clothing.
